5 Reminder-lutions for Writers

Where's 2015 taking you as a writer? (Photo by Chintan Mehta, Oregon backroads 2014).
Where’s 2015 taking you as a writer? (Personal photo, Oregon back roads 2014).

Some people have really strong opinions about New Year’s resolutions—kind of like the Oxford comma, Valentine’s Day, or the best way to make a grilled cheese sandwich (it’s with that really cheap, sliced, fake American cheese in case you’re wondering). For me, the New Year can be used as a reminder for getting back on track, re-approaching goals that haven’t been achieved yet, or simply an excuse to reflect (after all, you’re probably not able to do much else in that holiday food-induced coma). Call them reminders, resolutions, or anything else you like. As writers, I think there are a few things we should commit to focusing on year-round.

Obviously, these “reminder-lutions” are very specific to me as a writer, but I hope you can use some of them, too. Modify them, advance them, use them as a springboard or count yourself lucky if you’ve already achieved them. Here’s to a fruitful, word-filled year!

  1. The more eyes, the better

Our brains are so incredibly savvy that we self-correct, fill in the blanks, and do anything else possible to “fix” a typo in our heads—without actually doing it on paper. In my experience, writers and editors are complementary professionals, but from very different camps. You’re probably a better writer than editor, or vice versa. However, when it’s your piece on the chopping block, there’s no such thing as too many eyes on the paper (or too many editors).

  1. Publishing isn’t validation

Getting published doesn’t actually validate your worth as a writer. Neither does winning a Pulitzer, or having more bylines than anyone else. You’ve heard it before—a lot of the world’s “great writers” were turned down numerous times. Consider this: In the world of literature (or blogging, or anything else writing-centric), exposure, publishing, re-posts and the like are what many people think makes someone a “real writer”.

The opposite is true in music. An artist who’s in the Top 40 or a pop (ahem, popular) artist is often seen as a sellout who doesn’t make “real music”. The “real music” is in the underground. If that same perspective was embraced for writers, think of all those underdog, unpublished, struggling, broke “real writers” we’d be celebrating!

If validation is your driving force as a writer, you’re setting yourself up for disappointment. Write because you have to, you want to, you have something to say and written words are your medium of choice.

  1. SEO isn’t going anywhere, so learn to love it

If your writing appears online, SEO matters. Learn to follow the best practices, love them, and use them as a tool for getting your pieces seen. The purpose of SEO is to connect readers with the best, most relevant content they’re searching for. SEO isn’t out to get you. If that means proper keyword placement and density, so be it. A good writer will be able to create organic, SEO-rich content without losing any of their style or value. Rise to the challenge.

  1. Accept that some people won’t like your writing (or you)

There’s no such thing as writing (or a person) that appeals to everyone. You’ll get rejected (sometimes numerous times) and have some harsh criticism tossed your way. Writers need to have thick skin for self-preservation, but unfortunately many sensitive types are attracted to writing. Don’t get me wrong, sensitivity is a highly desirable trait that has many upsides, but it can also make you vulnerable to some severe self-esteem blows.

I have two experiences to share with you. I published my first book of poems in 2014, “The Last Exotic Petting Zoo”, via a traditional print press. One of the poems included was previously published in a poetry journal. However, it was rejected by another journal first—complete with a lengthy “criticism” (around 1,000 words in length) that wasn’t criticism at all, but rather an attack. The piece was called “clichéd”, “weak”, “disappointing” and other unhelpful things with no direction on bettering it. This particular poem was later nominated for a Pushcart Prize, and included in the book. Not everyone will love what you write, but know the difference between constructive criticism and someone taking things out on you.

The other example was with a past client. Each writer had an editor (although we never “mixed” and none of us even knew the names of our editors—the projects all passed through an internal system). By mistake, my editor accidentally emailed me as well as the managers/owners of the company with a long list of why she didn’t like me as a person (not my writing). It started out, “Jessica just isn’t likable”.

The reminder-lution? Stay professional. Work on thickening your skin while preserving the good stuff about being sensitive. And remember that if a remark is more attack than constructive, it’s about them—not you or your writing.

  1. You don’t have to be a stereotype

All great writers are drunks. Depressed. Suicidal or self-harming. Self-involved to a narcissistic level. Sex starved or unable to be in a healthy, committed relationship. The stereotypes about writers run rampant—and everyone has their demons or struggles. I’ve had friends tell me “You should try writing drunk.” Luckily (for my liver and life in general), I’m a terrible writer when I drink. You don’t have to be self-destructive, have a torrid past, or have dangerous vices in order to be a fantastic writer. Material is all around you, so there’s no need to create a surplus.

These are my reminder-lutions for 2015 and beyond. How are you going to be a better writer in the next year?

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4 SEO Resolutions for 2015

No matter how you ring in the New Year, make sure it's spiked with SEO.
No matter how you ring in the New Year, make sure it’s spiked with SEO.

Search engine optimization (SEO) is a critical part of any business with an online presence. Unfortunately, the majority of small businesses in the US have no website—even fewer have SEO in place. SEO is an ever-evolving set of best practices that help your website get ranked higher on search engines like Google based on “your” keywords or key phrases. For example, a dog groomer in Portland might have “Portland dog grooming” as one of their key phrases. When someone types that into Google, there’s a reason certain websites come up as the first hit and others come up on page three.

Studies have shown that almost nobody looks beyond the first page of search results. Few people even look past the first few hits. There are many items included in SEO, but content is king. SEO algorithms “want” high quality, unique content with just the right amount of keyword density. There was a time when keyword stuffing (sometimes to such a degree that the content read like nonsense) was a shortcut to boosting your SEO ranking. Those days are over because algorithms are better, and it’s now considered a “black hat trick” and might even result in a Google penalty.

Does your website have the SEO-rich content and other strategies necessary going into 2015? Here’s a checklist to be sure:

  1. Ditch the black hat tricks

Some website owners embrace black hat tactics and don’t even know it. Others hire an SEO “professional” who try to get away with it. If you get caught by Google, it’s tough to get back in their good graces. Learn the basics of black hat tricks so you know what not to do.

  1. Revere quality, SEO-rich content

Just like it’s not easy to be a premium website developer or graphic designer, it’s not simple to be a skilled writer with SEO know-how. It’s not enough to just have quality content on your website. You need SEO-rich content to help move up the rankings.

  1. Speed things up

One of the SEO ranking factors is speed, and there are many factors to consider. Maybe your web developer needs to re-format the images or videos, maybe you need to change web hosts, or maybe responsive design isn’t being taken care of. Google researchers have shown that the average person won’t wait even a blink of an eye (literally) longer than they feel is normal for a site to load. They’re quick to back click.

  1. Optimize for Amazon

For years, “SEO” and “SEO for Google” have been used interchangeably because Google is the most popular search engine in the US. Even though Google is notoriously secretive about their algorithm, guru-employees like Matt Cutts also dish up plenty of SEO advice. Chances are high that what’s good for Google is good for Bing, Yahoo!, or any other search engine.

But now there’s Amazon. If you’re an e-tailer or you’re connected to Amazon in any way, it’s time to start optimizing for this shopping search engine as well as Google. People search differently on Amazon and have different objectives. Your SEO needs to reflect this.

The best way to do this? Hire a reputable SEO agency. You get what you pay for, especially with SEO. If you have a website that’s not optimized—and you’re on page two for all your keywords—you may as well not be online.