When I was in graduate school (for writing, of course), the department head shared a story of when he used to make big bucks ghost writing books. His anecdote went something like this: “Well before ‘vanity publishing’ was a household phrase, ghost writers were scraping in lofty incomes playing to egos. As a ghost writer, I would always ask the client to meet me in a public place like a small coffee shop. I got there early and set up at a window. My fees for ghost writing a book were the same as the cost of their car. Every time, clients would show up in something like a new 5-series BMW. If they’re willing to spend $50,000 on a car, they won’t think twice about spending $50,000 to immortalize themselves.”
Today, ghost writing isn’t just for books (although that’s still a huge market!). There are ghost writers for blogs, articles, white papers and even social media posts. The majority of my income comes from ghost writing. That’s why I have very few live links featuring my genuine byline—and that’s perfectly fine with me. However, what I find interesting is that, apparently, it’s not acceptable to a lot of writers.
When I’m first negotiating with a new client, the trepidation in their (written) voice is nearly palpable when it comes to bylines. They’re almost always apologetic that my real name won’t be used. Sometimes I’ve even been asked to create a fake bio for pseudonyms (“Larry” was my favorite) and I write as Larrys, Evelyns, Joes and Barbaras. Personally, I don’t care. I’m not getting paid or sought out for my name. I’m getting paid for what I deliver.
When a client pays me for a product or service, the end result is theirs to do with as they wish. This isn’t like writing or publishing poetry, which is what I consider my passion project. The work I get paid for on a daily basis isn’t “my baby” because, quite frankly, I’ve sold that baby to someone else. I was simply a surrogate.
Is Ghosting for You?
Unfortunately, not all writers are ready to “give up the ghost” and they prioritize having their name attached to their work. There are a myriad of reasons for this, and none of them are wrong. Maybe they’re attached to their work and can’t bear to let someone else take credit for it. Maybe they’re trying to build their reputation as an expert in search engine optimization, social media, or circus training. Maybe they just don’t think the fees they’re getting paid are worth the value of their words.
However, bear in mind that (much like contracting), you can probably get more money if you let a client use their name (or whatever name they like). What’s more important to you—the income or the credit? It could vary from piece to piece and client to client, but until you’re a thought leader in XYZ field, your worth is likely higher for your writing rather than your name.